Hatch is a different golf company. We use a lot of lingo that would help get the uninitiated more acquainted with our brand. Here's a quick run through of all the terms you'll see throughout the socials:
We try to release (drop) new products weekly at Hatch. Each cover or product is limited quantity - and because of that, when they're gone, they're gone for good. Each drop is announced on Instagram and FB. We also have an email list that we occasionally send announcements to (sign up in the footer).
With every release, we typically try to create some unique versions of that specific cover.